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Risk Perception and Life Insurance Sales: Lessons From COVID-19
increase in life policy sales, driven by strong direct-to-consumer growth of whole life and term products[3] ... smaller than those at older ages. If risk were the primary driver of insurance demand, it would be logical ...- Authors: Matt Battersby
- Date: May 2021
- Competency: Communication; Strategic Insight and Integration
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Human-centered Design and the Sales Pitch
Illness, Hospital Indemnity, Accident, Long-term Care, Disability, My Real-life Connection to (Almost) ... straight or figure out how to navigate the health care system as a young woman with zero hospital experience ...
- Authors: Christin Kuretich
- Date: Oct 2021
- Competency: Communication; Professional Values; Relationship Management; Strategic Insight and Integration
- Publication Name: News Direct
- Topics: Health & Disability; Health & Disability>Critical illness insurance